How Startups Can Use Metrics to Drive Success
Both Sides of the Table
APRIL 4, 2011
Because it can be hard to define or agree company objectives at an early stage I believe most people avoid them. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. Make sure that you count the “true” cost to acquire customers. SEO is seldom “free.”. lowering $1.50
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