ConversionXL

NOVEMBER 23, 2022

It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size). If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data.

B2B 94

B2B Marketing Curation PPC 94

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! Go to the Analytics Help Demo Account page. Then click on this text: ––>ACCESS DEMO ACCOUNT<––. Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. You spend money on SEO and PPC. Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

FEBRUARY 9, 2015

The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. If I can discern intent why do I need demo/psycho data? And I'm totally ignoring that demo/psycho data is deeply inferred and algorithmized.

Metrics 60

Metrics Analytics Non-Compete Search 60