Both Sides of the Table
MARCH 5, 2010
Marco Zappacosta served up an cogent, business focused and nicely demo’d pitch of their product. They called themselves a “social OS.&# Essentially I see it as two things: 1) an aggregator of social content from multiple places including Twitter, Facebook and soon even Gmail. Thumbtack is marketplace for local services.
ConversionXL
NOVEMBER 23, 2022
It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size). If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data.
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ReadWriteStart
APRIL 5, 2012
On Wednesday, a group of 13 companies presented to 50 investors, looking to raise an aggregate of $16 million in capital. Capital Innovators put on the event, called Demo Day, at the cherished Pageant Theater, which normally is a concert venue. Louis areas, was another reason for starting up his engineering team there.
ConversionXL
NOVEMBER 3, 2016
There you want to look at things in clumps and aggregates. Some sites, like Optimizely, prioritize the demo: Others, like Oracle, want you to call their sales team right away: And still more sites (usually lower purchase prices), let you jump in with a free trial, or simply let you purchase on the site. What are you trying to sell?
Steve Blank
FEBRUARY 25, 2014
However, accelerator Demo Days are a combination of graduation ceremony and pitch contest, with the uncomfortable feel of a swimsuit competition. Other than “I’ll know it when I see it”, there’s no formal way for an investor attending Demo Day to assess project maturity or quantify risks.
www.forentrepreneurs.com
FEBRUARY 2, 2010
Conversion rate from phone calls to Demos. (If Conversion rate from Demos to Closed Deals. (If If this is low, it means the sales person needs better demo training.) We practice it religiously in the engineering team at HubSpot and the insights are always there, highly valuable. Average Deal Size. (If
ConversionXL
MARCH 20, 2019
Aggregate that data at an account level to know which accounts to target. As with other ABM platforms, the key components of ABM software are hidden from view: You can’t compare the machine learning algorithms based on a demo or marketing materials. The aggregation of individual behavior at a company level was the critical innovation.
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