Aggregator Developer Portfolio SEM 
Both Sides of the Table
APRIL 4, 2011
One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. And given your stage of development you sure better at least know what your goal is. How many through SEM? You Manage What you Measure. That’s not acceptable. But what is industry standard? Is it 4/1,000?
Cracking the Code
OCTOBER 10, 2008
Each account manager should have a portfolio of existing customers, and you should model the expected CMRR from this group net of up-sells and churn. Philippe Botteri. Bessemer SaaS Law #5. This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts.
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