Both Sides of the Table

JULY 14, 2010

Here’s how it goes: You have a business development group with two people. Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. Let me give you an example. So you generate a ton of traffic to your website.

Development Team Review 323

Development Team Review SEM Channel Social Media 323

Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. And given your stage of development you sure better at least know what your goal is. How many through SEM? You Manage What you Measure. That’s not acceptable. But what is industry standard? Is it 4/1,000?

Metrics 346

Metrics Startup Acquisition SEM 346

YoungUpstarts

SEPTEMBER 10, 2018

However, it is important to check the portfolio of the program and see how many companies from your industry have participated. On the other hand, if the program’s portfolio demonstrates that they worked with quite a few companies in your field, you are good to go. Marc has a background in online marketing, with a focus in SEO and SEM.

Programming 124

Programming Chile B2B B2C 124

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). And these ideas have ways of seeping into board discussions with portfolio companies as in, “have you ever thought about trying A, B or C?&#

Early Stage 380

Early Stage Stealth Marketing Startup 380

Both Sides of the Table

MARCH 25, 2016

And our software allowed us to offer: tighter pick-up windows, better utilization of “uploader staff” and to launch new products & services that I won’t discuss because they’re in development now. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Competition.

Startup 150

Startup Seed Money DC Software Review 150

This is going to be BIG.

JULY 26, 2011

Fab.com (First Round portfolio company) just announced a new round of funding and that they reached 350,000 subscribers. People have gotten so specialized, that we have people doing nothing but community management, SEO/SEM, PR, etc. In New York City, that just shouldn't happen. Who can build the marketing machine?

New York City 113

New York City Marketing SEM Acquisition 113

VC Adventure

APRIL 8, 2010

With one of our portfolio companies, Trada , recently emerging from 18 months of quiet operations, we’re taking the subject up once again (very timely if Frommer’s post is any indication). And with all this discussion of “stealth” I think Niel and I may have won over at least one of my partners.

Stealth 81

Stealth SEM Portfolio Operations 81