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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift. You can measure this at an aggregate level, or you can measure it just for your campaign traffic.

Campaign 128
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How to Write a Business Plan

Up and Running

Milestones and Metrics. Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself. How do you plan on differentiating from the competition? Milestones and Metrics. Read more ». Marketing and Sales Plan. How are you going to reach your target market?

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How to Run Marketing Experiments The Right Way

ConversionXL

Know the difference between leading and lagging metrics. Revenue, downloads, and sign-ups are all examples of lagging indicators. While it’s always necessary to keep track of lagging indicators to evaluate ongoing performance, as marketers we want to understand what causes those metrics to move either up or down. Why do we test?

Marketing 133
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How to Calculate Lifetime Value for Subscription Ecommerce

ConversionXL

In this case, accurately measuring the holy grail of ecommerce metrics—customer lifetime value (LTV)—isn’t easy. Because of this, LTV is the metric that should receive most of your attention. But, unfortunately, that basic setup won’t allow you to differentiate among: One-time orders; First-time subscription orders; Recurring orders.

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Google Analytics Releases Advanced Segmentation: Now Be A Ninja!

Occam's Razor

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. On you left are the Dimensions (customer & campaign attributes) and Metrics (numbers, key performance indicators) you can choose to create custom segments of your own. If I were GM then which product brochures do the download?

Analytics 105
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90 Things I've Learned From Founding 4 Technology Companies

betashop.com

If it’s done right, feedback and postmortems are regular activities and reviews are just the official aggregation of such feedback.?. Very hard to do, but it’s what differentiates great companies from good companies. Jason is also an investor in and Board Member at RJ Metrics. Download on iTunes. Fab Culture.

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How to Pitch, Plan, and Track Your Business with LivePlan [VIDEO]

Up and Running

A persona is an aggregate of all the traits that your customers have, so that it becomes your most common customer. At the end of the day, what you want to do, is be able to move from that fishbowl of all the other businesses running around in the rat race, and differentiate yourself, and be that outlier and move to your own fishbowl.