Occam's Razor

JULY 18, 2011

The message, the customer data, the ability to reach current and prospective customers, drive new sales as well as repeat sales, experiment with new ideas and offers, and so much more. You can compare customers in California, Idaho, and Florida; new and existing customers; or various demographics, etc., Not revenue.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

SEPTEMBER 30, 2008

The graph itself won't answer the questions "why is that up or down" or, perhaps more importantly, "is our current performance better than last year's" Product sales for you might peak each Thanksgiving (in the US). But if Thanksgiving this year was $15 mil revenue and last year was $10 mil then is that good?

Analytics 68

Analytics Metrics Search Florida 68

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Total revenue. Tons of data "puking", all just aggregates. My love for segmentation as the primary (only?)

Analytics 123

Analytics Web Acquisition Metrics 123

abovethecrowd.com

JUNE 2, 2021

Consider these facts: Start by poring over the data compiled by Jay Ritter at the University of Florida. Also, take a look at this critically important data point , also aggregated by Professor Jay Ritter. forward 2022 sales which compares favorably with its top comparable $VEEV (which trades at 18X 2022 sales).

IPO 82

IPO Customer Matching Silicon Valley 82