Up and Running

NOVEMBER 20, 2014

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why. Over-the-Top Self-Promotion. One Big Launch.

PR 145

PR Small Business SEO Warrant 145

Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. How many adds came through organic SEO? Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. SEO is seldom “free.”. You Manage What you Measure.

Metrics 346

Metrics Startup Acquisition SEM 346

Occam's Razor

FEBRUARY 7, 2022

The individual is ignoring varied influence across product portfolios, seasonality, diminishing returns, changes in the audience, and a million other things. You immediately total that up and proudly start a PR campaign stating that the experimentation program added $15 mil in revenue. Accommodate for this reality in your PR campaign.

Analytics 101

Analytics Programming Global Campaign 101

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. Innocent on the other hand clearly understands Conversational Marketing (they are a small company, not yet corporatized I suspect, and likely deal with a smaller combination of lawyers/PR types/Social Media Gurus/Agencies – a sad likely bane on Tide's existence). REDUCE MY CPC!

Metrics 166

Metrics Marketing Search SEO 166

Cracking the Code

OCTOBER 10, 2008

Each account manager should have a portfolio of existing customers, and you should model the expected CMRR from this group net of up-sells and churn. 3) Analyze the aggregated data to determine best practices and benchmarks across your customers. Portfolio. (3). Impact of the recession on SaaS Sales&Marketing pr.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

SEPTEMBER 29, 2009

You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc).

Campaign 128

Campaign Analytics Metrics Search 128