Aggregator Portfolio SEM Viral 
Both Sides of the Table
APRIL 4, 2011
One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. How many through SEM? Measuring viral adoption is obviously important. per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. SEO is seldom “free.”.
Cracking the Code
OCTOBER 10, 2008
Each account manager should have a portfolio of existing customers, and you should model the expected CMRR from this group net of up-sells and churn. 3) Analyze the aggregated data to determine best practices and benchmarks across your customers. Portfolio. (3). Popular Media: the key to viral marketing. anecdotes. (13).
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