Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. How many through SEM? Measuring viral adoption is obviously important. per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. SEO is seldom “free.”.

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Metrics Startup Acquisition SEM 346

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. Labels: internet , Portfolio. Portfolio. (3). on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). Posted by Philippe Botteri. at 8:53 PM. 8 comments: David Dalka said.

Software Review 48

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Cracking the Code

NOVEMBER 10, 2009

Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. Portfolio. (3). Popular Media: the key to viral marketing. Posted by Philippe Botteri. at 7:42 PM. 2 comments: Peter Cohen Managing Partner, SaaS Marketing Strategy Advisors. Excellent update to your 10 Laws.

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Software Review Cloud Technical Review Sales Cycle 48

Cracking the Code

OCTOBER 10, 2008

Each account manager should have a portfolio of existing customers, and you should model the expected CMRR from this group net of up-sells and churn. Portfolio. (3). Popular Media: the key to viral marketing. Yet many B2B companies don’t have a clue. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). internet. (6).

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Software Review North America Europe Metrics 48