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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Gaetano DiNardi: “Outdated B2B vs. Modern B2B” Gaetano delivered his insights on which indicators you should use for your demand gen program. He explained how lead generation uses a short term, sales-focused strategy. Every failing B2B marketing program is driven by the misalignment of people, process and strategy.

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Using Cohort Analysis for Conversion Optimization

ConversionXL

Iterative testing is a core component of an optimization program, and therefore, someone who joins this year will not have the same experience as someone who joins next year. So by segmenting your data, you can learn things you couldn’t from the aggregate data. Acquisition Efficiency. Expansion Potential. click to tweet! ).