Aggregator, PPC, Retention and Sales Cycle

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Sales Cycle

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

NOVEMBER 23, 2022

Product should be your main channel for customer acquisition, retention and expansion. It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size). Gaetano explained that it markets to problem-aware, solution-seeking people.

B2B

B2B Marketing Curation PPC

Using Cohort Analysis for Conversion Optimization

ConversionXL

OCTOBER 13, 2015

So by segmenting your data, you can learn things you couldn’t from the aggregate data. How does retention differ among different acquisition channels? Customers that converted in the last year that had a sales cycle of less than x weeks. So PPC Hero looked at days to transaction for this segment: Image Source.

Conversion

Conversion Retention Acquisition Metrics

StartUpRoar

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

Using Cohort Analysis for Conversion Optimization

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