ConversionXL

NOVEMBER 23, 2022

Product should be your main channel for customer acquisition, retention and expansion. Gaetano DiNardi: “Outdated B2B vs. Modern B2B” Gaetano delivered his insights on which indicators you should use for your demand gen program. He explained how lead generation uses a short term, sales-focused strategy.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

OCTOBER 13, 2015

Iterative testing is a core component of an optimization program, and therefore, someone who joins this year will not have the same experience as someone who joins next year. So by segmenting your data, you can learn things you couldn’t from the aggregate data. How does retention differ among different acquisition channels?

Conversion 48

Conversion Retention Acquisition Metrics 48

Startup Lessons Learned

APRIL 14, 2009

First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. This unit of progress is remarkable in several ways. Fantastic post.

Customer 167

Customer San Francisco Lean Hockey Stick 167