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ESADE Business School Commencement Speech

Steve Blank

Cheered on by finance professors, Wall Street analysts, investors and hedge funds, companies have learned how to make metrics like Internal Rate of Return look great by one; outsourcing everything, two, getting assets off their balance sheet, and three only investing in things that pay off fast. Act Like a Startup.

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The Evolution of Entrepreneurial Education and Corporate Innovation

Steve Blank

Other classes were on how to prep for VC pitches or develop the five year income statements, balance sheets and cash flows or read case studies. Today the capstone class is most often experiential, team-based, hands on, focused around the search for a repeatable and scalable business model.

Incubator 332
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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

The challenge I want to take on is to be specific in the recommendations make, and to share how we can be very nimble and agile. There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. You’ll see three consistent patterns in the thinking expressed below.

Metrics 141
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The Lean LaunchPad Class: It’s the same, but different

Steve Blank

The class was unique in that it was 1) team-based, 2) experiential, 3) lean-driven (hypothesis testing/business model/customer development/agile engineering). When we started this class, the concept of Lean (business models, customer development, agile, pivots, mvp’s) was new to everyone. Class Velocity/Depth.

Lean 253