Remove Agile Remove Channel Remove Cofounder Remove New York
article thumbnail

Hear how the Lean Startup began — and helped one company find success: Episode 2 on Sirius XM Channel 111: Eric Ries and Jon Sebastiani

Steve Blank

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Eric Ries , entrepreneur and author of the New York Times bestseller, The Lean Startup. Jon Sebastiani , founder and CEO of KRAVE Jerky , a company that got its start in my class at Berkeley back in 2011 and was recently acquired by Hershey.

Lean 120
article thumbnail

Lessons Learned: About the author

Startup Lessons Learned

He previously co-founded and served as Chief Technology Officer of IMVU. He is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996). While an undergraduate at Yale Unviersity, he co-founded Catalyst Recruiting. October 13, 2008 6:47 PM Luke G said. Eric, love the blog.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lessons Learned: Customer Development Engineering

Startup Lessons Learned

In addition to presenting the IMVU case, we tried for the first time to do an overview of a software engineering methodology that integrates practices from agile software development with Steves method of Customer Development. Ive attempted to embed the relevant slides below. What about a hardware business with some long-lead-time components?

article thumbnail

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

They would make commercials about a new book series, and then run the commercials at times when the TV rates were low (late night, UHF channels, etc) If they got enough orders, they then decided to print the series. Using AdWords to assess demand for your new online. Otherwise they just canceled the orders with some excuse.

Demand 167
article thumbnail

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. For Neopets, its simply a side-effect of their game-like product design. Expo SF (May.

article thumbnail

Lessons Learned: Validated learning about customers

Startup Lessons Learned

It should be even more important to the founders themselves, because it demonstrates that their business hypothesis is grounded in reality. These founders have not managed, to borrow a phrase from Steve Blank , to create a scalable and repeatable sales process. Go on an agile diet quickly. More on that in a moment.

Customer 167
article thumbnail

Marching through quicksand

Startup Lessons Learned

Or follow all of the New York Times columnists equally? This is good news for everyone except those who have huge legacy investments in large-batch distribution. Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media).