Agile Channel Metrics Silicon Valley 
Steve Blank
SEPTEMBER 5, 2018
Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. And enterprise customers in a race to reconfigure strategies, channels, and offerings to deal with disruption provide a willing market for startup tools and services.
Steve Blank
APRIL 9, 2009
But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.
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Steve Blank
APRIL 30, 2009
SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it.
Steve Blank
JANUARY 25, 2010
Or depending on your metrics for success, get users, grow traffic, etc.). At Stanford, Ann Miura-Ko and I have been working on a simplified Silicon Valley version of this model. What’s the distribution channel. How Does Customer Development, Agile Development and Lean Startups Fit? How do we create end user demand?
Startup Lessons Learned
AUGUST 24, 2009
Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention. Is that a lot?
Startup Lessons Learned
NOVEMBER 7, 2008
They would make commercials about a new book series, and then run the commercials at times when the TV rates were low (late night, UHF channels, etc) If they got enough orders, they then decided to print the series. Stevey's Blog Rants: Good Agile, Bad Agile Learning from Obama: maneuver warfare on the campa. Expo SF (May.
Startup Lessons Learned
MARCH 4, 2009
Today, Id like to spend some time on two techniques: the problem presentation and learning what channels of information reach customers. In particular, Ive focused on the two channels of communication that were most commonly suggested in the first survey: conferences and books. Lets start with what I learned last time. Expo SF (May.
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