Steve Blank

OCTOBER 12, 2009

Intelligence As I leafed through the Cray sales material, a glossy magazine with the headline Cray Channels jumped out of the pile. Cray Channels was describing my market, applications and customers for me. Hmm… typical booth stuff…key chains, data sheets, pens… Until I got to the material from Cray. this article provided the answers.

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Steve Blank

APRIL 9, 2009

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

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Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. have product/market fit,) then you invest the dollars to create end user demand and drive those customers into your sales channel.

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Steve Blank

AUGUST 31, 2009

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. The Focus on Execution Versus Agility The product development diagram has a linear flow from left to right. before you ship.

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Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it.

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Startup Lessons Learned

AUGUST 24, 2009

The other revels in the world as we all know it will be someday: limitless distribution enabled by new technologies, the importance of collaborative filters, and on-demand availability of all content for end-users. But the same technologies that make life difficult for traditional marketers also offer them unprecedented new opportunities.

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Steve Blank

MAY 22, 2009

Everyone should have a chance to walk the floor looking for deals, technology, distribution, customers, etc. Everyone should be articulate and agile in describing and demoing the products.) You are correct all channels, web or otherwise, need to generate awareness and leads. Messages, themes, demo’s.

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ConversionXL

JANUARY 14, 2020

It’s more than just a distribution channel. That makes it more of a ranking enabler than a ranking factor —even more so since machine-learning technologies like BERT help Google understand intent better. Unless you’re a small, agile startup, shipping new features isn’t as simple as it sounds. Know the process.

SEO 159

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Steve Blank

MAY 18, 2009

We agreed that all her founding CEOs seemed to have the same set of personality traits – tenacious, passionate, relentless, resilient, agile, and comfortable operating in chaos. And they have channeled all this into whatever activity they could find outside of their home – sports, business, or …entrepreneurship.

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YoungUpstarts

JUNE 5, 2014

These new marketing channels mean CMOs command a growing share of their company’s investment in technology, and CIOs are none too happy about that. Masterful execution makes up one of the triangle’s two vertical sides. (I When you do, you’ll see that the contention is actually about much more than just money.

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Steve Blank

SEPTEMBER 17, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development. The absolute number depends on your channel and industry. A few successful ones do all these things. Thank you, Steve.

Customer Development 253

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Steve Blank

MAY 4, 2009

At some point in my career as I began to formulate thoughts about mission and intent , I started to think about the broader role of marketing in a growing technology company. While this may seem obvious to anyone not in sales and marketing, trust me, in a technology company this is a conceptual breakthrough.

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Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Not All Startups Are Alike There’s an urban legend that Eskimos-Aleuts have more words to describe snow than other cultures.

Customer Development 220

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crowdSPRING Blog

DECEMBER 13, 2018

Preferred channels – How does this person get their information and what’s the best way to reach them with marketing messaging? Curved lines are visibly flexible and can communicate agility and reactivity. Horizontal vs vertical vs diagonal lines. Vertical lines run perpendicular to the horizon. Via social media?

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