Steve Blank

APRIL 9, 2009

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

Silicon Valley 268

Silicon Valley Technical Review RSS PR 268

Steve Blank

MARCH 4, 2014

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. They measure their success on metrics that reflect success in execution, and they reward execution.

IRR 335

IRR Startup Business Model Agile 335

Steve Blank

NOVEMBER 5, 2009

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.

Customer Development 266

Customer Development Developer Customer Silicon Valley 266

Startup Lessons Learned

SEPTEMBER 15, 2008

Focus on the output metrics of that part of the product, and you make the problem a lot more clear. I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customer development process. Labels: customer development , split-test 7comments: Editor said.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Steve Blank

JANUARY 25, 2010

Or depending on your metrics for success, get users, grow traffic, etc.). A business model diagram also shows how the product gets distributed to your customers and how money flows back into your company. Your job as a founder is to quickly validate whether the model is correct by seeing if customers behave as your model predicts.

Agile 335

Agile Startup Silicon Valley Business Model 335

Startup Lessons Learned

NOVEMBER 17, 2008

Now its time to start to think seriously about how to find a repeatable and scalable sales process, how to position and market the product, and how to build a product development team that can turn an early product into a Whole Product. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

San Francisco 88

San Francisco Lean Continuous Deployment DC 88

Startup Lessons Learned

SEPTEMBER 12, 2008

In an enterprise sales context, this is called a "repeatable and scalable sales process" - once you know how to do this, your company can graduate from early adopters and make an attempt at the mainstream. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Expo SF (May.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Steve Blank

MARCH 11, 2015

And worse, even if someone does manage to start something new, our management structure has so many financial, legal and HR hurdles that every initiative needs to match our existing business financial metrics, processes and procedures. More agile competitors are starting to eat into our business. What Drives Innovation?

Widget 120

Widget Lean Business Model Metrics 120

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Intellectual Property 175

Intellectual Property Aggregator Startup IP 175

Startup Lessons Learned

JUNE 8, 2009

That’s because many of our reports feed us vanity metrics: numbers that make us look good but don’t really help make decisions. Yet even among those who have access to good actionable metrics, I’ve noticed a phenomenon that prevents taking maximum advantage of data. Too much of this data is non- actionable.

San Francisco 84

San Francisco Lean Continuous Deployment DC 84

Steve Blank

DECEMBER 7, 2010

There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) We’ll build the class around the business model / customer development / agile development solution stack. General Marketing, Sales Funnel, etc.

Wiki 315

Wiki Lean Management Business Model 315

Startup Lessons Learned

JULY 28, 2010

kaChing says they had the fortitude to make quick decisions and stay the course not just because they’d observed how people were using the marketplace, but also because they’d spoken with hundreds of potential and past customers. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

San Francisco 158

San Francisco Lean Continuous Deployment SEC 158

Startup Lessons Learned

AUGUST 24, 2009

Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. My blog has over 14000 subscribers, for example. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Lessons Learned

JULY 29, 2009

I hope to show why lean and agile techniques actually reduce the negative impacts of technical debt and increase our ability to take advantage of its positive effects. Just as a business incurs some debt to take advantage of a market opportunity developers may incur technical debt to hit an important deadline.

Technical Review 168

Technical Review Software Review San Francisco Lean 168

Startup Lessons Learned

OCTOBER 20, 2008

As I evolved my thinking, I started to frame the problem this way: How can we devise a product development process that allows the business leaders to take responsibility for the outcome by making conscious trade-offs? When I first encountered agile software techniques, in the form of extreme programming , I thought I had found the answer.

Software Review 164

Software Review Engineer Management Technical Review 164

Steve Blank

FEBRUARY 23, 2016

In other words, how can we adapt the Business Model Canvas when the metrics of success for an organization is not revenue? In the commercial world we ask, “What type of distribution channel (direct sales, app store, system integrator, etc.) do we use to get the product/service from our company to the customer segments?”

Business Model 120

Business Model Revenue Channel Community 120

Startup Lessons Learned

MARCH 4, 2009

Because this language may lead you to believe this concept is for enterprise sales only, I thought Id walk you through an example from the world of consumer electronics. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Combining agile development with customer developm.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

APRIL 26, 2009

Although customers didnt flock to this offering at first, we had enough of a developer program active to start recruiting early adopters to start creating 3D objects for sale in our catalog. That engine of creativity has led to a catalog of something like 2 million virtual goods authored by a hundred thousand developers.

Product Development 88

Product Development Developer San Francisco Product 88

Startup Lessons Learned

AUGUST 16, 2010

It requires separating the product launch from the marketing launch (see Dont Launch ) as well as other staple Lean Startup tactics: minimum viable product, split-testing, customer development and the pivot. Third, SlideShare started holding sales calls with large companies to learn what would prompt them to buy the enterprise version.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Also, make a bullet list of the marketing activities that will drive customers to your door. Later you will want to come back and create a proper sales forecast, cash flow forecast, and expense budget. The business model.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

APRIL 9, 2009

Thats the essence of so many of the lean startup techniques Ive evangelized: customer development , the Ideas/Code/Data feedback loop , and the adaptation of agile development to the startup experience. Creating a company-wide feedback loop that incorporates both customer development and agile development is a challenge.

San Francisco 132

San Francisco Continuous Deployment Lean Agile 132

Startup Lessons Learned

OCTOBER 30, 2008

This can take the form of a traditional sales pipeline or a registration-activation-revenue chart. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? No departments The Five Whys for Startups (for Harvard Business R. Expo SF (May. Conference streaming, sponsors, discounted tickets.

Lean 121

Lean San Francisco Continuous Deployment DC 121

Startup Lessons Learned

FEBRUARY 28, 2009

This builds on a lot of great thinking that has come before, like the agile movements insistence that only the creation of working code counts as progress for a software development team. I used to think that investments in metrics were a form of waste. I used to think that investments in metrics were a form of waste.

San Francisco 98

San Francisco Continuous Deployment Lean DC 98

Startup Lessons Learned

OCTOBER 19, 2009

But instead of spending the time and money to develop products on spec, TPGTEX creates mocked-up webpages that list the features of a potential new product -- such as a system for making radio-frequency identification, or RFID, labels -- along with its price. The key ideas are customer development , the pivot , MVP, and root cause analysis.

San Francisco 137

San Francisco Product Lean Continuous Deployment 137

Up and Running

DECEMBER 6, 2012

Here at Palo Alto Software in 2007 and 2008, we embraced these planning concepts and moved towards a more agile planning process. ” Blank’s main innovation here is what he calls Customer Development, which is a methodology for learning and validating market needs through detailed customer communication and follow up.

Lean 147

Lean Silicon Valley Forecast Technical Review 147

Startup Lessons Learned

OCTOBER 11, 2013

You cannot draw a direct line to reducing waste or improving revenues or cutting costs…whereas the cross-functional teams, you can tie it to a performance metric that has a direct result in the corporate objectives. With sales and marketing experiments, often you pick low-hanging fruit in the millions of dollars very, very quickly.

Lean 167

Lean Silicon Valley Agile Cofounder 167

Startup Lessons Learned

MARCH 13, 2009

In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. Do some Customer Development instead. Know what the success metrics are for the launch. Help you raise money. Expo SF (May.

San Francisco 168

San Francisco PR Lean Early Stage 168

www.women2.org

MARCH 8, 2012

After quitting my job and starting Sorced , I spent a few months validating my business concept by creating the product mockups and doing customer development. It’s the same process as sales and dating, and I know how to do both, well, at least sales… So, how hard can this be? However, I needed to actually build it!

Cofounder 47

Cofounder Technical Review San Francisco Founder 47

Startup Lessons Learned

DECEMBER 7, 2008

In school I was being pounded day and night with anything that has to do with agile software development. When I entered the company, I realized that there were no process and I quickly applied what I know about agile software development. I am basically a one-man shop. Expo SF (May.

Software Review 94

Software Review Technical Review Part-Time VPE San Francisco 94

Startup Lessons Learned

SEPTEMBER 8, 2009

I started my last company with 100% off-shore resources because I could never have completed Customer Development at a reasonable cost of money or regulatory burden had I employed US Citizens. Similarly, government purchasing is a frustrating series of hoops, even compared to enterprise sales. Expo SF (May.

DC 90

DC Washington San Francisco SBIR 90

Steve Blank

MARCH 26, 2019

The class was unique in that it was 1) team-based, 2) experiential, 3) lean-driven (hypothesis testing/business model/customer development/agile engineering). When we started this class, the concept of Lean (business models, customer development, agile, pivots, mvp’s) was new to everyone.

Lean 254

Lean Business Model Balance Sheet Video 254

Startup Lessons Learned

OCTOBER 11, 2008

You do get the beneift of total control of your content, so you can guarantee your customers a quality experience. However, virtual goods is a hits-driven business, which means you must constantly figure out what kind of content your customers want. No departments The Five Whys for Startups (for Harvard Business R. Expo SF (May.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

market-by-numbers.com

DECEMBER 7, 2009

Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and Customer Development Home What is Customer Development? Sales or Marketing Company’s method of sales or marketing is unique or stands out compared to others who sell similar products. Please Share!

San Diego 40

San Diego RSS Lean Elevator Pitch 40

Startup Lessons Learned

OCTOBER 23, 2009

This is especially useful in situations, like most B2B businesses, where the total number of customers is likely to be small. This case study illustrates one company’s attempt to do customer development by testing their vision with customers before writing a single line of code. Oh, this is just a Photoshop file?

San Francisco 144

San Francisco Customer Wiki Lean 144

Startup Lessons Learned

DECEMBER 16, 2008

Many viral products have flamed out over the years, able to capture large numbers of users, but proving transient in their value because they failed to engage customers for the long-term. Our goal is to understand the metrics, mechanics, and levers of engagement. Some of those affected customers decide to return to your product.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Startup Lessons Learned

JANUARY 28, 2009

Labels: agile , product development , Test-driven development 11comments: William Pietri said. Back when it first came out, Fowlers book Refactoring was what got me into the Agile world, so it holds a special place in my heart. Only one occasion was a substantial rewrite justified based on performance metrics.

San Francisco 79

San Francisco Lean Continuous Deployment DC 79

Startup Lessons Learned

MARCH 22, 2010

These companies produced over $52 billion dollars in sales in 2005, and employed 450,000 workers that year. These companies produced over $52 billion dollars in sales in 2005, and employed 450,000 workers that year. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Expo SF (May.

San Francisco 121

San Francisco Indiana Lean Startup 121