Remove Agile Remove DC Remove Operations Remove Sales
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Lessons Learned: What is customer development?

Startup Lessons Learned

This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development. Mark Leslie has articulated a very similar methodology to "4 steps to the epiphany" in his "sales learning curve" model which I also find compelling.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

For a startup, having great sales DNA is a wonderful asset. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. But here’s where a truly great sales artist comes in. Go on an agile diet quickly. They are closing orders.

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Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

Now its time to start to think seriously about how to find a repeatable and scalable sales process, how to position and market the product, and how to build a product development team that can turn an early product into a Whole Product. Stevey's Blog Rants: Good Agile, Bad Agile Learning from Obama: maneuver warfare on the campa.

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Lessons Learned: The engineering manager's lament

Startup Lessons Learned

When I first encountered agile software techniques, in the form of extreme programming , I thought I had found the answer. I explained it to people this way: agile lets you make the trade-offs visible to whole company, so that they can make informed choices. Even worse, agile wasnt really helping me ship higher quality software.

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Embrace technical debt

Startup Lessons Learned

I hope to show why lean and agile techniques actually reduce the negative impacts of technical debt and increase our ability to take advantage of its positive effects. Yet other agile principles suggest the opposite, as in YAGNI and DoTheSimplestThingThatCouldPossiblyWork. Reconciling these principles requires a little humility.

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Datablindness

Startup Lessons Learned

For example, I quickly learned that when I twittered about the event, more often than not I would make a sale. That’s why we have operations alerts trigger a page, but it can also work for other customer events. This is true for split-testing features, but it’s also true for marketing programs or even operations changes.

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Lo, my 2295 subscribers, who are you?

Startup Lessons Learned

Because this language may lead you to believe this concept is for enterprise sales only, I thought Id walk you through an example from the world of consumer electronics. Combining agile development with customer developm. But if that piece-parts solution is great, then its unlikely they are going to need to buy any additional products.