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Create a “Content Playground” that’s Fun for Buyers (and Lucrative for You)

ConversionXL

And after some number of opens, clicks, and visits, we’d go in for the hard sale—a phone call from a sales rep, an office visit to provide a demo, and some kind of “buy now or else” discount on pricing. Metrics for this depth are rare and only long-term. How Atlassian used the conceptual, strategic, and tactical frameworks .

Agile 139
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Then there is Agile for engineering. Then there is Agile for engineering. Why build a framework? And really the list is too long.

Framework 163
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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

Keeping up with trends is the reality show of the e-commerce world, which is constantly developing, gaining a significant market share, and driving online sales. According to the Adjust and Sensor Tower report, in 2021, m-commerce accumulated 54% of all e-commerce sales worldwide, whose market exceeds $3.5 Only in 2021, 72.9%

eCommerce 185
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How To Dislodge And Move Forward When Decision Makers Are At A Stalemate 

YoungUpstarts

by Amanda Setili, author of “ Fearless Growth: The New Rules to Stay Competitive, Foster Innovation, and Dominate Your Markets “ Polarization is a common problem for companies trying to make smart and agile strategic decisions. Hint: That should be all companies.) So, what happens next? Develop several alternatives.

Agile 113
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The Lean LaunchPad Class: It’s the same, but different

Steve Blank

The class was unique in that it was 1) team-based, 2) experiential, 3) lean-driven (hypothesis testing/business model/customer development/agile engineering). When we started this class, the concept of Lean (business models, customer development, agile, pivots, mvp’s) was new to everyone. Class Velocity/Depth.

Lean 254
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How to Nail Your First 90 Days as a CX Director

ConversionXL

You do CX a disservice if you focus only on metrics like NPS. But, broadly speaking, the following act as crib notes for things you typically want to ask: Sales team. Show me how leads come into the sales team. Walk me through your process for outbound sales. What impression does the sales team give of the company?

SQL 117
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Digital Elite Camp 2019 Recap: Takeaways from Every Speaker

ConversionXL

Decline stage: product sales start to shrink. Set targets: metrics to tackle the overarching goal for your product lifecycle. We need a metric or KPI that shows how good we are at increasing the likelihood that someone will convert in the future. André Morys: Why “Agile Teams” Fail (And You Might Be the Only Savior).

Agile 90