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Artificial Intelligence and Machine Learning– Explained

Steve Blank

Humans combine data with algorithms (see here for a list) to train a model using that data. Machine learning algorithms – computer programs that adjust themselves to perform better as they are exposed to more data. Department of Defense has created a dedicated organization to ensure its deployment. But What Is It?

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. They aggregate far more of your clicks across the Internet and power the hyper-relevant ads you see (e.g., The algorithm might also add “noise” by occasionally sending a random FLoC.).

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The State of Creative Automation

VC Cafe

We are not too far off from the ability to segment customers in real time, create and launch marketing campaigns generated with AI and iterate on the creative materials based on the conversion data – a fully autonomous marketing cycle. GPT-3, a complex algorithm for AI text generation, is making text automation broadly available.

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Multi-Armed Bandit: When to Do Bandit Tests Instead of A/B Tests

ConversionXL

The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms? Any method of solving that problem is a bandit algorithm—this includes A/B testing. When to use bandit tests instead of A/B/n tests?

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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). According to Criteo, 40% of eCommerce transactions involve multiple devices along the path to purchase. Create campaigns that connect with these personas.

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How to help your startup turn a profit in 4 simple steps

The Next Web

Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today. I had some friends selling an eCommerce site builder to small businesses approaching with the direct sales model only. Step 1: Figure out the LTV (customer lifetime value).

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Increase Sales Using Social Media – Growth Hacks That Work

The Startup Magazine

Here are some of the top tools you must definitely use to increase your business presence on social media: Shopify – A complete multi-channel ecommerce solution, Shopify lets you sell your products directly on 20+ social channels. All you need is high speed internet, webcam, good lighting, microphone and a software like Wirecast.