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PPC Automation: Is the Future of Paid Search Already Here?

ConversionXL

Google dominates the search market, with about two-thirds market share ( roughly 90% if you include image and YouTube searches). So, if you’re looking for new business and easy scalability, the search network is one of your quickest routes. I’ll break this down into four major strategies within a search account: Bidding.

PPC 117
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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

On your phone, try to search for people in your lives by name, by faces, combine their name with events/things/locations and you’ll be surprised at what the AI returns. It was believed, due to the immense complexity of the game of Go, that computers were at least a decade away from beating humans. Cool, right? AI | Now | Global Maxima.

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Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

Search Week Newsletter. Search Month Newsletter. B2B Search Marketing. In House Search Marketing. Local Search. Mobile Search. Multinational Search. Paid Search. Search & Analytics. Search & Analytics. Search & Conversion. Search & Display.

SEO 54
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Lean Business Planning with Tim Berry [VIDEO]

Up and Running

We recently had Tim Berry, Palo Alto Software founder and business planning expert, present our Bplans audience with his latest advice on lean business planning. I’m the CEO of Palo Alto Software. A lot of people have asked about the software. ” You’re reviewing this each month. This is Sabrina.

Lean 60
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this?" There are few things more complicated in analytics (all analytics, big data and huge data!) " low.

Channel 161
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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

Google is not descriptive of the company’s search core competency nor was it particularly easy to pronounce, spell or remember when the site was initially launched. Legend asserts that the name change from Cadabra was prompted by Yahoo’s alphabetized listing of search results.

Naming 40
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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

For example, person #1 is searching for “the best social media software for automation.” In digital marketing, this will most likely be through search engines and social media. Over 90% of all global traffic comes from Google, and its ownership of search is holding steady. That puts them in the awareness stage.

Customer 140