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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. Today’s social media users are more discerning about where they place their trust. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans.

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The Great Retail Reinvention: How the Internet Is Reshaping the Way We Buy Clothing

View from Seed

Maybe they will get there, but I think that the experiential nature of the category — both in terms of the actual products and the brand experience — mean that this will play out very differently from other categories like media or consumer electronics. The old brands and distribution channels are dead or dying.

Internet 209
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An Investor’s Personal Social Media Tech Stack: In the future, everyone will be famous for 15 followers

David Teten

Gordon Platt, President, Gotham Media , observes, “You may meet people on-line, but when’s the last time you really made a long-term, financially meaningful commitment exclusively as the result of a virtual interaction?” I’ve listed below my current social media toolkit. Tech stack. I host on Hostforweb **. Crunchbase.

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Where are the opportunities for machine learning startups? [guest post]

VC Cafe

So-called after the California Gold Rush where the purveyors of picks and shovels made a killing (whereas the outcome for prospectors was mixed), the picks and shovels of machine intelligence are hardware, data feeds, and (arguably) the algorithms themselves. Of course there are exceptions?—?last I wonder how they intend to commercialise it?

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4 Hot Tech Topics to Watch in 2018

YoungUpstarts

Large quantities of data are fed through artificial neural networks so learning algorithms can be trained to make decisions about that data. Both have broad applications, one of which is intelligent and curated content. Whatever tools we use, it’s important to manage the content we curate. Voice Controls.

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Opportunities for startups in the creator economy

VC Cafe

Let’s start with a short definition: [the creator economy] is defined as the class of businesses built by over 50 million independent content creators, curators, and community builders including social media influencers, bloggers, and videographers, plus the software and finance tools designed to help them with growth and monetization.

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How to Get More Followers on Instagram (Without Buying Them)

ConversionXL

how many follows you want to gain in a month or quarter) Post consistently (or have curated a plan to) with a detailed content calendar. When it makes sense, adopt new features early on as the Instagram algorithm has been known to prioritize that content in people’s feeds. Curate content for each stage of the marketing funnel.

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