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53 Questions Developers Should Ask Innovators

TechEmpower

How will you be taking this to market? Do you have a custom algorithm or other technology? Questions Developers May Have Forgot to Ask Here are some additional questions that might have slipped your developers’ minds. Often this ties to marketing support. Search Does the application include search?

Developer 520
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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

Marketers are intimately familiar with their industry and product. The curse of knowledge in marketing. In marketing, the implications are obvious. Marketers often fall victim to the curse of knowledge because they are: Intimately familiar with their own product; or Selling a complex/technical product to a less-savvy audience.

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Embracing Digital Disruption in the Business World

The Startup Magazine

From marketing to product development, to new software tools and communications, the list is almost endless as to the digital transformations taking place. Everypixel: Stock image search engine. Everypixel is an image search engine for quality stock images. AppToolKit: An App monitor and Website builder.

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Real Unfair Advantages

A Smart Bear: Startups and Marketing for Geeks

No wait, I forgot, actually the question is: What happens when employee #2 makes off with your code and roadmap and marketing data and customer list, moves to Bolivia, and starts selling your stuff world-wide at one-tenth the price? To summarize: Anything that can be copied will be copied, including features, marketing copy, and pricing.

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Enterprise SEO: Don’t Outsmart—Out Execute

ConversionXL

So many are distracted by the bleeding-edge techniques and purported algorithm tweaks hyped on SEO blogs and Twitter. You still need to: Create quality content on relevant topics that users search for; Make sure search engines can access it; Establish your site as an authority. Users and Google can reward only what’s in-market.

SEO 121
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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. Adobe Analytics is part of Adobe’s Marketing Suite, and it’s a powerful platform. They have a complex ecosystem and veritable one stop shop for many marketing requirements, but not all.

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What is Wrong With Today's CMS

www.readwriteweb.com

Then something happened to the CMS market, and a more democratic and user-led effort began with the rise of the blog. Part of the challenge for today's CMS is that it sits squarely across several different markets, all of which are clamoring more for our attention: blogging, social media, Web services and rapid/agile development.