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4 Miscues That Can Transform Popular Brands Into Troubled Brands

YoungUpstarts

by Larry Light, CEO of Arcature and co-author of “ Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them “ Early this year, The Limited shut down its 250 clothing stores and not long after that the women’s apparel chain announced it was filing for bankruptcy protection.

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4 Miscues That Can Transform Popular Brands Into Troubled Brands

YoungUpstarts

by Larry Light, Chief Executive Officer of Arcature and co-author of “ Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them “ Early this year, The Limited shut down its 250 clothing stores and not long after that the women’s apparel chain announced it was filing for bankruptcy protection.

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The Austinpreneur’s Guide to SXSW 2018 Panels & Parties

Austin Startup

Come enjoy the live band and intimate seating that also opens up into networking lounges designed to showcase Austin’s executive clout, global appeal, and the Austin tech scene and companies that live and thrive here 365 days a year. you’re going to take some hits. It’s not how you fall but how you get back up that matters.

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How to Build a Global Center of Innovation Excellence in Salzburg, Austria

Pascal's View

My inaugural keynote lecture focused on the challenges and opportunities for Salzburg to become a global center of innovation excellence. How can the Salzburg community come together to nurture ideas into startups and see these startups grow into globally relevant companies? In my view this commitment to collaborate is in place.

Austria 28
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Isidoro Quiroga: “South America’s Warren Buffet” Mogul Makes Next Move

The Startup Magazine

Chilean billionaire and entrepreneur Isidoro Quiroga has been called South America’s Warren Buffet for his near-perfect investment portfolio and his ability to transform businesses from small firms to global leaders. Quiroga has invested in companies in North America, South America, Europe, and Australia.

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Creating the Next Silicon Valley – The Chilean Experiment

Steve Blank

Chile has decided that it wants to be an innovation hub in South America. These countries are great models of countries too small to sustain startups of scale on just domestic consumption yet have managed to create innovation with a global reach. Why will people from South America stream to Chile, besides its magnificent geography?

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Small Business Branding: What Color Says About Your Business

crowdSPRING Blog

Heinz’s experiment with “America’s Favorite” ketchup is another noteworthy case in color driving behavior. We’re on track to ship in the first 90 days what we thought we would sell in the first year,” reported Heinz’s global marketing director Casey Keller. Case Study 3: Heinz ketchup color change.