YoungUpstarts

JANUARY 3, 2019

A recent survey by CEB reported that 57 percent of the typical business-to-business sales cycle is complete before the buyer’s first contact with vendors. The real power of influence in sales and marketing has shifted from content to context, from value to viewpoint and from evaluation to experience.

B2B 170

B2B Sales Cycle Technical Review IPO 170

ReadWriteStart

NOVEMBER 16, 2010

The big enterprise software companies almost all bootstrapped their way to profitability before they got their first external investors (typically via an IPO). Bernard is based in New York, was born in Berlin, has lived in and started companies in Asia and Europe as well as America; he is comfortable with globalization.

Software 127

Software Startup Architecture Bootstrapping 127

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Stay local - Prove your business in North America first. Save Asia for post-IPO.

Software Review 48

Software Review North America Europe Metrics 48