Duct Tape Marketing

MAY 9, 2017

Great to be with you again and great to be with your audience again. John: So I guess I’ll start off with because you write so much about local digital marketing, local search stuff. However, I think at this point not only is the technology a little bit too nascent to really kind of sink your teeth into. How’s that?

Search 31

Search Technical Review SEO Small Business 31

ConversionXL

NOVEMBER 4, 2011

Be clear on your business goals, benchmark your competition for ideas, dig in your web analytics data, conduct customer surveys, analyze search behavior on your site. A confused mind always says ‘no’, goes the old direct marketing adage. You can only improve what you can measure, so measure everything. CityCliq: 88.9%

Conversion 109

Conversion Framework Technical Review Sales 109

Occam's Razor

SEPTEMBER 19, 2011

Smart Marketers ask themselves these questions very frequently. Primarily because we don't live in a let's buy prime time television ads on all three channels and reach 98% of the audience world any more. We have to do Email Marketing. Are controlled experiments a part of your marketing and analytics portfolio?

.Net 119

.Net Campaign Channel Analytics 119

Duct Tape Marketing

NOVEMBER 17, 2022

And we are not a tremendously innovative and technology savvy industry. So all that we're doing is looking inside of ourselves to get those ideas and concepts and marketing strategies. And I think that the difficult thing is you're really pitching to two audiences kind of simultaneously. And so the approach has to be relational.

Differentiation 73

Differentiation Sales Cycle Audio Networking 73

Occam's Razor

MAY 27, 2015

Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. I love it because of the technological coolness and scale it brings. More technology. Bonus read: See-Think-Do-Care: An Audience Intent Centric Business Framework.].

Analytics 60

Analytics Marketing Mobile Audience 60

YoungUpstarts

DECEMBER 7, 2017

Triggered marketing is a promotion trend that uses data analytics and the target clients’ emotions to guide them into making a purchase that fits into a business’ plan. And many businesses today are jumping on the triggered marketing bandwagon to achieve marketing success. by James Cummings, owner of egnut.com.

Marketing 124

Marketing Analytics Campaign Email 124