David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. Word-of-mouth interactions (e.g.,

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. Use insights from analytics to fine-tune your offers and increase their effectiveness. Each one leads with a benefit that starts with an action word: Generate leads with a free podcast; Monetize your podcast; Distribute your podcasts; Import your existing podcasts into Kajabi.

B2B 129

B2B Email Sales Acquisition 129