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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Depending on which channels you use in your marketing, this might include: Newsletters; Blog posts; Company social media channels; Personal social media accounts ; Influencers; Company and industry podcasts; YouTube; Paid ads (Google and social media); Messaging apps; Syndication platforms. Google Analytics and CRM) used to track them.

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The Evolution Of The Podcast

Duct Tape Marketing

Todd is the CEO of Blubrry Podcasting – a podcast media company that represents 105,000 Audio and Video podcasters in which his company provides advertising opportunities, media distribution/hosting, podcast media statistics, and other services. He is a podcast advertising specialist, and he founded the Tech Podcast Network in 2004.

Audio 62
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

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Mass Relevance Launches with Funding

Austin Startup

“I have been very surprised at Austin’s strength in “IT consumerization&# – ideas that combine business software value with consumer internet distribution ideas,&# he said. The future is in finding relevance, curating for context, and syndicating this to the right audience at the right place.

Curation 118
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How to Navigate & Attract New Leads in The Dark Funnel

ConversionXL

The parts of digital marketing we can track— email marketing , paid social, content syndication—are the tip of the iceberg. Start by looking at quantitative data from your Google Analytics to find out how your web pages are performing, as well as how much traffic and how many conversions they get. Word-of-mouth interactions (e.g.,

B2B 103
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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

Use insights from analytics to fine-tune your offers and increase their effectiveness. Each one leads with a benefit that starts with an action word: Generate leads with a free podcast; Monetize your podcast; Distribute your podcasts; Import your existing podcasts into Kajabi. Do product videos increase click-through rates?

B2B 129
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Behind Every Great Product

SVPG

Between working with the co-founders on the strategy, validating concepts with the users, assessing the analytics, driving features and functionality with the team, and working with finance on the new business model, marketing on acquisition, and the warehouse on fulfillment, you can imagine the workload Kate faced on a daily basis.

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