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How to Run Your Company Based on Metrics: What, Why, How, Who, and When

David Teten

I review a lot of board decks with a beautifully hand-crafted page with metrics for the company. Good metrics are comparable across industries; comparative ; readily understandable; and help drive decisions. Comparative means that you can compare a metric across time periods, groups of users, or competitors. Gross Profit.

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How to Write a Business Plan for a Cannabis Company

Up and Running

Legal cannabis generated $16 billion in total economic output in the United States in 2017, and research indicates it will increase 150 percent by 2021, according to a report from cannabis industry analysts Arcview Market Research , in partnership with BDS Analytics. The global market for CBD oils is expanding due to their medical efficacy.

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18 Ways to Make Your Financial Model Stand Out to Investors

David Teten

I look at a lot of spreadsheets and analytic reports, and way too many are difficult to read and therefore hard to understand. My colleague Paul Bianco serves as interim CFO for a number of ff Venture Capital ’s portfolio companies, and has built and reviewed hundreds of financial models. 3) Use logical color coding.

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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Customer acquisition cost (CAC) is an important metric for any ecommerce business. This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan. The more customers spend money, the healthier everything looks on balance sheets. ad spend, agency fees, software, etc.)?

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Webinar Recap: 14 Tips on How to Pitch and Get Funded

Up and Running

” Our featured speaker was Caroline Cummings, the VP of Business Development at Palo Alto Software. Not only because it’s a product that Bplans and Palo Alto software makes, but because before I joined the company, I used LivePlan to pitch and raise my investment capital. Pretend that you are the investor.