Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). That’s all “top of funnel” analysis that leaves you flying blind as a marketer.

Technical Review 307

Technical Review Marketing SEM Campaign 307

Occam's Razor

JANUARY 2, 2013

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. My postulation is that by this time next year the tool will be almost unrecognizable. [My

Analytics 159

Analytics Search Campaign eCommerce 159

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

JULY 29, 2014

After reading some of our subscriber feedback , we noticed that many ConversionXL readers didn’t have a solid foundation with a proper Google Analytics setup. That’s a problem, because if your analytics isn’t properly configured from the beginning, how could you ever expect to gather any insight? image source.

Analytics 132

Analytics Software Review eCommerce Search 132

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. An integrated referral program – where existing customers get points and rewards for referring the courier service app to new users.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

crowdSPRING Blog

DECEMBER 14, 2016

Image Source: SEO Linkbuilding. If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies as part of your overall marketing efforts, you’re falling behind your competitors. For example, SEO typically takes months to implement properly. Set Specific Goals.

SEO 48

SEO Search Engineer Small Business 48

Occam's Razor

SEPTEMBER 20, 2010

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 122

Analytics Software Review Campaign Flash 122

ConversionXL

SEPTEMBER 4, 2019

This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. Safari, frequently lagging behind, is often referred to as “the Internet Explorer of PWAs.”). There are three things to keep in mind: It’s easy to break SEO. What are PWAs?

Web 103

Web Caching HTML Marketing 103

Steve Blank

APRIL 5, 2017

So, refer to your strategy: Are you trying to reach potential customers or potential investors and acquirers? They created the “Intel Inside” campaign. Apple was trying to resurrect a then-dying company by reminding people what Apple stood for with their “Think Different” ad campaign. Venture Capitalists who may want to invest?

Marketing 316

Marketing Audience Technical Review PR 316

Occam's Razor

DECEMBER 6, 2010

While I am using Google Analytics here, you can do custom reporting in pretty much any tool you have access to, be it Yahoo! Web Analytics or Site Catalyst or WebTrends.]. #1: I like reporting by Page Title (hopefully you are good at SEO and have taken care of this). It will open in Google Analytics. Come back here.

Analytics 125

Analytics Web Customer SEM 125

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly. Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

YoungUpstarts

DECEMBER 15, 2014

As an example, when referring to CMS systems, we have Joomla, WordPress and Drupal as the most popular ones. Analytics Systems. While everyone knows about Analytics, few businesses actually use this platform wisely. Do not make the mistake of not dropping software if it negatively affects your experience.

Software Review 214

Software Review Software SEM Startup 214

The Startup Magazine

FEBRUARY 9, 2022

These articles provide awareness, education, and marketing campaign ideas. They share amazing tips on content writing that everyone should refer to. This digital marketing publication is a free web application that provides digital marketers with insights and analytics about their search engine rankings, links, and keywords.

Marketing 194

Marketing Social Media Campaign Advertising 194

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions. If your campaign works and your brand awareness metrics improve, you win.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

MARCH 3, 2016

The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective. Before you begin experimenting with custom reports, conduct a Google Analytics Health Check. Tweet It!].

Analytics 48

Analytics Customer PPC Metrics 48

Up and Running

NOVEMBER 27, 2018

SEO benefits. What is SEO ? Now, SEO for an ecommerce website requires a great deal of due diligence by the site owner, regardless of the platform. When you’re choosing your ecommerce platform, take a step back and assess your SEO needs, your own skills in web development, and how you see your store in the future.

eCommerce 77

eCommerce Technical Review Software Review XML 77

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools.

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

JULY 12, 2010

In this blog post I want to share four analytics tools that I have been playing with for a while… tools that solve an interesting problem… tools that point to what might be in terms of our near term analytical future… and in almost all cases they don't even know! First Some Context. Two reasons: 1.

Analytics 96

Analytics Viral Web Mobile 96

ConversionXL

OCTOBER 1, 2022

The dark funnel refers to the different places where buyers engage and make decisions that marketing teams can’t attribute. It’s easier to secure a budget from stakeholders if you can show the number of conversions from email marketing or display ad campaigns. What is the dark funnel? Dark funnel tactics don’t offer that same luxury.

B2B 103

B2B Social Media Channel Audience 103

The Startup Magazine

JANUARY 17, 2024

Some of the most successful businesses rebrand every now and then, and it can be as simple as changing the logo or as complex as an expansive public awareness campaign. It helps to refer back to the three questions at every stage of the rebranding. Use analytics tools and other data to plan future content and changes.

Social Media 135

Social Media Campaign Audience Reputation 135

YoungUpstarts

JUNE 9, 2013

Critical roles include a director, community manager, blog editor, blogger(s), channel specialists, SEO specialists, photographers/videographers, producers, and analytics specialist. “ Social Marketology ” provides a useful and practical reference for folks tasked with social media marketing in their organizations.

Technical Review 159

Technical Review Social Media SEM SCRUM 159

Occam's Razor

JUNE 4, 2012

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI). Criminal behavior.

Analytics 127

Analytics Campaign Search Customer 127

Hearpreneur

DECEMBER 28, 2022

When I do this, they come back to me again and again—and they refer me to others. Additionally, we are shifting our focus from traditional marketing channels to digital campaigns like email marketing, pay-per-click advertising, and influencer marketing. Thanks to Jacob Butler, Hunter Gather ! #6- 6- Email marketing.

Social Media 121

Social Media Entrepreneur Retention Finance 121

YoungUpstarts

DECEMBER 28, 2015

According to the study, 3 out of 4 marketers in Asia use mostly inbound strategy, such as SEO, content creation, social media, and lead generation to drive ROI. We refer to these methods as “outbound marketing”, where a marketer pushes his or her message out far and wide hoping that it resonates with that needle in the haystack.

Asia 100

Asia Las Vegas Marketing Technical Review 100

YoungUpstarts

JULY 1, 2015

Spanning the breadth of using content to generate leads, acquire prospects and convert customers, the book straddles content marketing, Search Engine Optimization (SEO), social media and other related areas. a) SEO in a Nutshell. On-page SEO: page titles, meta description tags, URLs, domain names, headings, and images.

Software Review 100

Software Review Marketing Social Media B2B 100

The Startup Magazine

MARCH 28, 2021

The number of visitors who land at a website is referred to as website traffic. The most well-known, without a doubt, is Google Analytics. Some other important metrics to consider while measuring website traffic include: Numbers of sessions: It includes assessing how successful traffic-building strategies (SEO, PPC, etc.)

SEO 182

SEO Social Media Search Campaign 182

The Next Web

MARCH 2, 2014

SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services. Inbound links are the lifeblood of SEO. Increased inbound links. High quality traffic.

SEO 159

SEO Analytics Social Media Metrics 159

ConversionXL

DECEMBER 16, 2020

Every SEO analyst gets this question. And every business investing in SEO uses keyword rankings to judge performance. SEO is one tiny piece of the larger marketing puzzle. Your job as an SEO, you think, is to help a site show up higher in results—if you’re good at your job, the site will rank higher.

Search 174

Search SEO Analytics Engineer 174

Up and Running

FEBRUARY 28, 2017

They may understand the value of SEO, but often assume it is too expensive or too time-consuming to learn and implement. The fact is, SEO can be done fairly simply through the use of online tools and reading online discussion boards, articles, and YouTube videos. I know what you’re thinking: SEO tools are way too expensive!

SEO 60

SEO Small Business Analytics Search 60

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Don't open Google Analytics or Yahoo Web Analytics yet! No tweeting for help.

Web 138

Web Analytics Technical Review Affiliate 138

steveblank.com

JULY 8, 2011

Research, Web prototyping, Testing and Building Tools Lists of Tools from Others HBS Startup Tribe Tools List – from Tom Eisenmann at HBS PBworks startup tools List Startup Foundry tools list Small Business tools list Groups Lean Startup Circle – Google Group for startup advice Startup Weekend – Launch a Startup in 54 hours The Lean (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed. Log into the Advanced Segmentation tool in your web analytics tool.

Analytics 90

Analytics Search SEO Metrics 90

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Up and Running

AUGUST 31, 2021

From social media campaigns to PPC advertisements, there are many strategies companies use to promote brand awareness. Brand awareness generally refers to how familiar people are with your company and your products or services. Let’s say that you do a television campaign to promote your business. What is brand awareness?

Small Business 122

Small Business Social Media Campaign Search 122

ConversionXL

AUGUST 19, 2016

Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. To start, both parties need to look at mobile usage separately and develop a more detailed variety of analytics for their mobile campaigns.

Mobile 48

Mobile Technical Review Software Review Metrics 48

The Startup Magazine

JANUARY 19, 2020

By Andrew Oziemblo, Founder & CEO of Chicago SEO Geeks a Chicago SEO Agency and RankOne Digital Marketing – helping businesses achieve long-term growth goals with content marketing. And in the world of SEO, this is often referred to as Linkbait. And what is it anyway? Some content becomes a link magnet.

SEO 81

SEO Chicago Social Media Audience 81