Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. How many through SEM? The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate.

Metrics 346

Metrics Startup Acquisition SEM 346

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. Most small business and Startup founders are talking about customer engagement and social presence beyond the customary likes and one-post-a-month schedules. 16 Top Social Analytics Tools For 2016.

Analytics 100

Analytics Social Media Marketing Media 100

Startup Professionals Musings

APRIL 4, 2015

I agree with my friend Lon Safko, and his classic book “ The Social Media Bible ,” which asserts your team can be successful at social without the cost of an expensive expert or agency, by following these five basic steps: Start with the dominant players. Top social networks are Facebook (1.2 billion users).

Social Media 120

Social Media Media SEM Startup 120

mashable.com

MAY 28, 2010

3) Check the social network username site www.knowem.com to see who else is using something similar. I have a couple of points and resources to add. And Good luck! John Humphrey (DomainNoob) Certainly no one would argue that Diapers.com isn't the perfect name for what they do.

Naming 94

Naming Technical Review Social Media Startup 94

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Options range from low cost sites through GoDaddy , to sophisticated sites, with analytics, A/B testing, blogging tools, SEO,and other value-adds from Hubspot.

Small Business 93

Small Business SEM SEO Social Network 93

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Options range from low cost sites through GoDaddy , to sophisticated sites, with analytics, A/B testing, blogging tools, SEO,and other value-adds from Hubspot.

Small Business 84

Small Business SEM SEO Social Network 84

Duct Tape Marketing

NOVEMBER 10, 2015

New tools aimed at making analytics for small business owners and marketing a snap come to life seemingly daily. There’s a lot going out there in the many channels small business owners and marketers find themselves, and it’s very helpful to use tools that help you keep track of marketing related metrics.

Metrics 28

Metrics Small Business Analytics SEM 28