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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue.

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How to Turn First Time Customers Into Repeat Customers in 2021

Up and Running

Earning the first sale from a customer is always considered the hardest. In highly competitive retail industries where sales are rather quick and impulsive, many businesses struggle to gain traction with new customers. In eCommerce , it is exemplified by Amazon. Are they seeing common questions? How to build a loyalty program.

Customer 154
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Deep Dive: Analytics and Security on a Real Ecommerce Platform

The Startup Magazine

Online retailers are increasingly turning to subscription sales models to get a reliable strain of long-term revenue for the business. Sophisticated Reporting and Analytics. You’ll be able to better segment key metrics like COGS, eCPA, Churn Rate and more to better understand the history of your business.

eCommerce 106
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A Complete Guide to Marketing ROI Tracking

Up and Running

A conversion event in Google Analytics. The basics: Google Analytics. Google Analytics is a very powerful (and free) tool. If it were easier to use it would probably kill a bunch of other analytics tools in the market, but Google hasn’t been great at simplifying it. However, mining this data is complicated.

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Is Your Startup Tracking the Right Metrics?

Up and Running

You need to track pre-purchase, post-purchase, and then overall business analytics. You need to get to a point in your funnel where you have enough people coming in that you can get to that conversion rate that will get you the sales that you need to drive your business forward. All you can do is fix it going forward.

Metrics 84
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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105