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The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

The Key to Online Advertising Is Tracking Results written by John Jantsch read more at Duct Tape Marketing. Create Conversion Goals in Google Analytics. You might create an ad designed to encourage someone to download your white paper. In Google Analytics , you’re able to define your conversion goals.

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

BUT, if you go to your analytics right now and identify the pages with the highest bounce rates , and how people are coming to them, you’ll find ripe starting points for your autoresponders. Further commit subscriber by encouraging downloads of bonus ebooks, offering specialized trainings or webinars. Viral/ Emotional State.

Campaign 130
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Download a spreadsheet with this sample data: ( Google Docs | XLSX ). site analytics data. marketing material. Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. Get really picky. Products with various attributes.

PPC 114
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Finding your One Metric That Matters

leananalyticsbook.com

Lean Analytics Book. This is the typical transaction funnel that anyone who’s used web analytics is familiar with. Media is about time on page, pages per visit, and clickthrough rates. App marketing is also fraught with grey-market promotional tools. Skip to navigation. Skip to main content. Skip to footer.

Metrics 58
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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

A/B testing produces concrete evidence of what actually works in your marketing. What is happening: Make sure you are getting actionable data from Google Analytics. Companies often fail in web analytics because their objectives are not simple to understand or measure. 2) Increase y – Increase clickthrough rates.

Analytics 131
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How to Optimize Videos for Conversions

ConversionXL

69% of marketers have used video and another 31% are planning to. 67% have found video marketing “somewhat” successful. Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Marketers share the same sentiments. Marketers share the same sentiments.

Video 48
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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide written by Guest Post read more at Duct Tape Marketing. With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. Bounce Rate.