Analytics Conversion Ratio Metrics Revenue 
A Smart Bear: Startups and Marketing for Geeks
MARCH 29, 2010
Because you collect data about your business all the time — web traffic, revenue sources, expenses, customer behavior — and make decisions based on your (mis)understanding of that data. Take "average time-on-site," a typical web analytics metric. Metrics and statistics "rules" cannot be applied blindly.
ConversionXL
OCTOBER 21, 2014
Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).
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