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Data Discrepancies in Google Analytics: What Can Go Wrong, Why, & How to Fix It

ConversionXL

Google Analytics shows 104 conversions. For most companies, Google Analytics is a—often the —primary source of analytics data. This post covers discrepancies between Google Analytics and your: CRM, CMS, accounting, or other back-end software. A/B testing tool , personalization tool, or some other analytics tool.

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The Entrepreneur’s Guide to Setting Up Your First Website

Up and Running

Even more so than pricing, reviews and location proximity. These don’t require coding skills—they’re usually visual templates that are easy to use but don’t allow for great customization (that would require technical skills). Custom development. Ecommerce functions: shopping carts or methods for accepting payments.

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Creative Ways To Improve Your Customer’s Online Experience

YoungUpstarts

Among many other strategies employed by e-retailers, improving the customer experience seems to carry a significant weight in increasing revenues. Here are some of the practical and creative ways to improve your customer’s online experience: 1. Engage your customers.

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What You Need To Know Before You Start A Referral Marketing Program – Who Sends The Referrals?

ConversionXL

It was also found that “Engaged” customers received 3-4 (or more) reviews of their portfolios and were taking part of on-going conversations where their advisor was soliciting feedback and asking for actual input. Understand Your Existing Referral Analytics Before Starting A Referral Program. ” So what?

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The Ultimate Guide to Starting a Software Company

Up and Running

Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. If you use software like LivePlan, you can create this initial “lean plan” in under an hour and then spend your time where it really matters—on validating your idea.

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Universal Analytics: Understanding the Value of the User-ID w/ Justin Cutroni

ConversionXL

You may have heard that Google recently announced that Universal Analytics was officially out of beta. But what does that mean & more importantly, how can you take advantage of Universal Analytics to improve your business? You don’t need to run out and upgrade to Universal Analytics right now, but it should be on your roadmap.

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Microcopy: Tiny Words That Make A Huge Impact On Conversions

ConversionXL

As Peep stated in the “ How To Design an eCommerce Checkout Flow That Converts ” article: “An eCommerce site that I analyzed recently had a payment page where 84.71% of the traffic proceeded to buy. Our friend Michael Aagaard published a case study about a Danish eCommerce site who sold car care product kits. That being said….