Remove Analytics Remove Customer Development Remove Internet Remove Lean
article thumbnail

Lean Analytics: The Best Numbers for Non-Tech Companies

Startup Lessons Learned

Guest post by Lisa Regan, writer for The Lean Startup Conference. Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. If you’re coming to them from outside the tech sector, the language around analytics can be particularly confusing. Registration is free.

Analytics 167
article thumbnail

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Enable Google Analytics tracking. You just have to sign up for Google Analytics, get your account number, and plug it into your site. Use Googles built-in Analytics/AdWords integration, to track the effectiveness of each ad you run. If you cant find any , maybe that means you havent figured out who your customer is yet.

Demand 167
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

kaChing has been very active in the Lean Startup movement. With case studies like this, we aim to illustrate specific Lean Startup techniques through the stories of current practitioners. kaChing has been very active in the Lean Startup movement. The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May.

article thumbnail

Four myths about the Lean Startup

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 18, 2010 Four myths about the Lean Startup Myth: Lean means cheap. Lean startups try to spend as little money as possible. Truth: The Lean Startup method is not about cost, it is about speed. Myth: The Lean Startup methodology is only for Web 2.0/internet/consumer

Lean 167
article thumbnail

Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.

article thumbnail

Datablindness

Startup Lessons Learned

I got a powerful taste of datablindness recently, as I’ve started to work with various large companies as partners in setting up events, speeches, and other products to sell around the Lean Startup concept. So the product development team was busy creating lots of split-tests for lots of hypotheses. Asking imposes overhead.

article thumbnail

How to Usability Test your Site for Free

Startup Lessons Learned

At Facebook we never did testing or looked at analytics. Read more at How to Usability Test your Site for Free | Noah Kagans Okdork.com Labels: listening to customers 1 comments: HKagan said. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Expo SF (May. . Expo SF (May.