Occam's Razor

SEPTEMBER 20, 2010

People who are your existing customers / past purchasers, they'll type url and come to the site or via bookmarks. So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? You are using Google Analytics to track all you display campaigns.

Analytics 122

Analytics Software Review Campaign Flash 122

Up and Running

AUGUST 24, 2020

Here are just a few things you can do by leveraging data analytics: Gain a better understanding of changing customer preferences Discover new business opportunities Identify and eliminate bottlenecks in your operations Minimize and better allocate advertising costs Provide greater customer support through automated chat.

Technical Review 131

Technical Review Analytics Forecast Artificial Inteligence 131

Startup Lessons Learned

OCTOBER 23, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. If you’re coming to them from outside the tech sector, the language around analytics can be particularly confusing. Registration is free.

Analytics 167

Analytics Lean Widget Metrics 167

Up and Running

SEPTEMBER 19, 2018

Legal cannabis generated $16 billion in total economic output in the United States in 2017, and research indicates it will increase 150 percent by 2021, according to a report from cannabis industry analysts Arcview Market Research , in partnership with BDS Analytics. The idea here is that not everyone will be an ideal customer.

Business Plan 154

Business Plan Technical Review Forecast Exit Strategy 154

Steve Blank

MARCH 3, 2015

It has replaced how to write a business plan with hands-on Lean Startup methods. Traction and evidence from customers were what investors were looking for – even in “slow” sectors like healthcare and energy. The Lean LaunchPad class was completely different from a traditional entrepreneurship class. Today the U.C.

Business Plan 120

Business Plan Silicon Valley Saudi Arabia Lean 120

Startup Lessons Learned

NOVEMBER 14, 2013

Guest post by Lisa Regan, writer for T he Lean Startup Conference. We’ve posted the full program for The Lean Startup Conference , and it includes more than three days of events for Gold pass holders and six days of events for VIP pass holders. On the evening of December 8, Ignite Lean Startup kicks off the conference.

Continuous Deployment 162

Continuous Deployment Norway Lean Analytics 162

ConversionXL

FEBRUARY 12, 2019

Sooner or later, relying on new customers will break you. To offset these costs, you need to earn more repeat purchases from existing customers. In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g.

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Professionals Musings

MAY 4, 2016

He nails the current key startup parameters, including the following: Crafting a lean business plan as your road map. Building a minimum viable product, with customer validation. Early customer feedback will position your solution, and help you make pivots before critical time and money are lost.

Intellectual Property 120

Intellectual Property Startup Angel Groups Social Media 120

The Startup Toolkit

DECEMBER 12, 2012

Slides from “ Lean startup intro (with no buzzwords) ” by robfitz. Lean gets bogged down in tactics & tools. This presentation is about what are, in my opinion, the big principles behind lean startup. Lean begins from there and helps us make it better. A few tools from lean startup.

Lean 54

Lean Startup Metrics Retention 54

ConversionXL

SEPTEMBER 3, 2021

We can’t rely on install metrics alone to substantiate success. Otherwise, you’ll live in an inflated metrics loop that doesn’t reflect true, long-term value. Building a sustainable customer experience that goes beyond conversion rates is key. Lowering your customer acquisition costs (CAC).

Metadata 121

Metadata Technical Review Retention Metrics 121

Startup Lessons Learned

NOVEMBER 7, 2008

Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. Enable Google Analytics tracking.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

JULY 28, 2010

kaChing has been very active in the Lean Startup movement. With case studies like this, we aim to illustrate specific Lean Startup techniques through the stories of current practitioners. in fact only five people converted into paying customers. The site has about 700 active paying customers. says Rachleff.

San Francisco 158

San Francisco Lean Continuous Deployment SEC 158

ConversionXL

AUGUST 11, 2021

Data on interactions can be found in social analytics dashboards and Google Analytics. . Show (don’t tell) your prospective sponsors just how far your reach extends by sending them screenshots of your social analytics for related content. Lean on your professional networks too. Asset valuation. Source ).

Audience 139

Audience Social Media Email Ruby 139

Campus Entrepreneurship

NOVEMBER 29, 2011

But Suhail Doshi, the 22-year-old co-founder of San Francisco analytics company Mixpanel, is far from average. via How Two College Students Found a Niche in Custom Web Analytics | Entrepreneur.com. In 2008, following his sophomore year at Arizona State University, Doshi interned at Slide, a developer of social media apps.

Analytics 45

Analytics Web San Francisco Silicon Valley 45

The Next Web

DECEMBER 4, 2013

Strategy Adopted: Leveraging Social Media Analytics. Metrics on keywords, follower profiles and competitors all help define your target listener. Locate your core customers, and prioritize your efforts to reach them where they are. As a startup, you’re working with limited resources and a lean business model.

Social Media 158

Social Media Media Viral Startup 158

ConversionXL

MARCH 19, 2020

Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). They do more of the same with less, often lowering quality and customer satisfaction. Promotion.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Austin Startup

FEBRUARY 1, 2018

Hard skills such as data analytics are essential to being successful as a product manager, but equally-valued are soft skills such as communication, collaboration and leadership. I usually ask an interview candidate a series of analytical questions to gauge intelligence and problem-solving ability.” there are many avenues.

Management 85

Management Product Technical Review Software Review 85

Up and Running

NOVEMBER 29, 2017

This actually aligns closely with the Lean Planning approach, which allows your business to be more agile and make adjustments as you test your idea in the market. Customers simply wanted a working product that solved their problem. Potential customers want value , and they will go any length to get it.

Acquisition 93

Acquisition Startup Engineer Metrics 93

Steve Blank

SEPTEMBER 23, 2014

It happened recently when a group of educators came to the ranch to learn how to teach Lean entrepreneurship to K-12 students. They need to learn to find answers to questions like: who are my customers, what product features match customer needs, how do I create demand and what metrics matter? On Fire With A Vision.

Lean 286

Lean Cleveland Balance Sheet Ohio 286

Startup Lessons Learned

JUNE 8, 2009

That’s because many of our reports feed us vanity metrics: numbers that make us look good but don’t really help make decisions. Yet even among those who have access to good actionable metrics, I’ve noticed a phenomenon that prevents taking maximum advantage of data. Too much of this data is non- actionable.

San Francisco 84

San Francisco Lean Continuous Deployment DC 84

Startup Lessons Learned

APRIL 18, 2010

Lessons Learned by Eric Ries Sunday, April 18, 2010 Four myths about the Lean Startup Myth: Lean means cheap. Lean startups try to spend as little money as possible. Truth: The Lean Startup method is not about cost, it is about speed. Myth: The Lean Startup methodology is only for Web 2.0/internet/consumer

Lean 167

Lean San Francisco Continuous Deployment Startup 167

Startup Lessons Learned

AUGUST 24, 2009

Customers will get to consume the content they want, and support the producers of that content directly, rather than having to rely exclusively on intermediaries. Now, helping potential customers discover new things they might like is the job of the discipline of marketing. There are just too many of them out there. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

klinger.io

JANUARY 17, 2014

Andreas Klinger #product #metrics #marketing Startup Lessons Learned. A Primer on Startup Metrics – Which Analytics Tool to pick. A Primer on Startup Metrics – Which Analytics Tool to pick. What kind of analytics tools you should use depends what you are trying to do with those tools.

Analytics 67

Analytics Metrics Startup Database 67

Startup Lessons Learned

FEBRUARY 8, 2010

Lessons Learned by Eric Ries Monday, February 8, 2010 Beware of Vanity Metrics (for Harvard Business Review) The next article in my series on entrepreneurship for Harvard Business Review is live today. Once again, we revisit the topic of Actionable metrics and their nemesis: Vanity metrics. Remember "metrics are people, too."

Metrics 121

Metrics San Francisco Lean Continuous Deployment 121

Up and Running

SEPTEMBER 10, 2021

Many small businesses are turning to customer relationship management systems(CRM) to better understand customer wants and needs. CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. What is CRM? Who is using CRM?

Management 116

Management Customer Software Review Technical Review 116

Steve Blank

DECEMBER 7, 2010

There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. to optimize this search.

Wiki 312

Wiki Lean Management Business Model 312

Up and Running

MARCH 27, 2014

Have you ever heard of the book The Lean Startup by Eric Ries? But I really believe that there are lessons in The Lean Startup for all businesses, big and small—including my own. Both of us believe wholeheartedly in the lean startup method for small businesses, and both of us have used it in our own businesses to great success.

Lean 95

Lean Startup Silicon Valley Small Business 95

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

MARCH 24, 2016

Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, LTV, or whatever metric you’re optimizing for. But how do you find these correlative metrics? What’s a Correlative Metric? But it does act as a predictive metric that you can explore with testing.

Metrics 48

Metrics Conversion Analytics Retention 48

Steve Blank

MARCH 25, 2009

While we sometimes cut the price of graphics boards, it was only because we offered our customers no compelling reasons to buy one that was priced equivalently to the market share leaders. Was SuperMac attempting to introduce radically new products and create a new market ? And we lost money when we did so.

Silicon Valley 144

Silicon Valley Marketing RSS California 144

ConversionXL

FEBRUARY 3, 2022

WordStream confirmed that seven days was plenty of trial time, and they didn’t need to waste resources chasing customers down a longer funnel. No changes were made to the customer journey, and it had nothing to do with revenue lift. Growth marketing borrows a concept from the lean startup methodology. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

The Next Web

AUGUST 6, 2012

It was finally that day when you get up in the morning, hit refresh on your in-house admin and smile to a huge grin to yourself: 1000+customers, WOW! Here are my 2 cents on how we got here and what I would have done differently: Customer support is a company effort. My belief is that customer support should be a top priority.

Acquisition 121

Acquisition Churn Rate Customer Continuous Deployment 121

Duct Tape Marketing

JANUARY 28, 2020

You’ll lean into tactics that resonated with your audience and ditch those less-successful approaches. Tracking online advertising empowers you to better understand your customers and boost your ROI on each and every campaign. Create Conversion Goals in Google Analytics. Link Your Ads to Google Analytics.

Advertising 95

Advertising Analytics Campaign Clickthrough 95

crowdSPRING Blog

APRIL 30, 2019

But, there’s plenty that you can do… if you embrace lean marketing principles. Lean marketing is a philosophy that emphasizes executing campaigns quickly, getting feedback from your audience, analyzing the results, and optimizing the campaign – all in rapid succession. Rely on your customers. Ready, Fire, Aim.

Lean 91

Lean Small Business Software Review Marketing 91

Startup Lessons Learned

SEPTEMBER 16, 2008

At Facebook we never did testing or looked at analytics. Read more at How to Usability Test your Site for Free | Noah Kagans Okdork.com Labels: listening to customers 1 comments: HKagan said. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Expo SF (May. . Expo SF (May.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

crowdSPRING Blog

AUGUST 28, 2011

Many NFPs operate in ways that would not be considered ‘business-like,’ AND these organizations, like their small, for-profit cousins, can benefit by leveraging the ideas and tools that we often discuss in the Lean Marketing series. But one of the tenets os lean marketing is to define short-term and intermediate goals.

Lean 91

Lean Marketing Public Relations Social Media 91

crowdSPRING Blog

DECEMBER 14, 2016

You can learn more about setting goals in our post on Lean Marketing 101: Setting Goals. Once we settled on a defined conversion, it was much easier to make decisions and look at comparative metrics. Tip: One of the most important tools for any effective SEO strategy is website analytics. We like and use Google Analytics.

SEO 48

SEO Search Engineer Small Business 48