Analytics Early Stage Metrics SEM 
Both Sides of the Table
APRIL 4, 2011
Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. Because it can be hard to define or agree company objectives at an early stage I believe most people avoid them. lowering $1.50
ConversionXL
SEPTEMBER 5, 2019
They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., Teams were savvy enough to know that fully formed, completed descriptions of users are an impossibility at the early stages of design. People will write “Google Analytics” where others will write “GA” and there will be a lot of discrepancies like this.
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ConversionXL
MARCH 7, 2017
They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., Teams were savvy enough to know that fully formed, completed descriptions of users are an impossibility at the early stages of design. Another was a hybrid of CRO stuff and analytics-focused stuff like Occam’s Razor.
Cracking the Code
OCTOBER 10, 2008
Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.
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