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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

Analytics teams are named for the silos and limitations within which they trap themselves. Paid Media. Owned Media. Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. I lovingly call our strategy analytics on the bleeding edge. Customer Service.

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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): 1. You have purchased banner ads in various Android applications using AdMob to target high value analytics decision makers. You are using Google Analytics to track all you display campaigns.

Analytics 122
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How and Why to Create Smarter Content

Duct Tape Marketing

Starts with analytics. To gain full access to this level of personalization you must use a tool such as Google Analytics or Spring Metrics (a client) that can allow you to access publicly available data on your visitors such as IP address and location. The engine that drives the smart content experience is data.

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Big Data: Overhyped And Overpaid?

readwrite.com

© 2013 SAY Media, Inc. Formulating a right question is always hard, but with big data, it is an order of magnitude harder, because you are blazing the trail (not grazing on the green field). Enterprise. Hot Topics. Hurricane Sandy. Deathwatch. Follow us: Subscribe to our newsletter. Like on Facebook. Matt Asay on Linkedin.

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How to Setup Google Analytics and Segment Your Data

ConversionXL

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. In this article we’ll show you how to setup your Google Analytics to unlock actionable insights. Setting up your Google Analytics. You can read a more in-depth guide here.).

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How to Setup Google Analytics and Segment Your Data

ConversionXL

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. Setting Up Your Google Analytics. Before you can segment your data to find useful insights, you’ll need to ensure you’ve setup your Google Analytics properly.

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An Extensive Guide To Web Form Usability

uxdesign.smashingmagazine.com

These guidelines have been crafted from usability testing, field testing, website tracking, eye tracking, Web analytics and actual complaints made to customer support personnel by disgruntled users. For example, pre-select the user’s country based on their IP address. Why Web Form Usability Is Important. As in Wufoo.com forms?

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