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10 Reasons Why Traffic to Your Small Business Website is Dropping

Up and Running

Check Google Analytics frequently to see if there are any changes in traffic sources as well as Google Search Console and Google Page Speed Insights to check for specific onsite errors. A traffic drop may just be a case of the pages not being properly tracked by Google Analytics, or a Tag isn’t working properly. Failed redirects.

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12 Essential Checks Before Launching Your Website

YoungUpstarts

You’ve done all of the heavy lifting, and you’re nearly ready to launch (or relaunch) your website. But before you pass “Go,” it’s important to make sure you haven’t overlooked anything that will embarrass your company, damage your SEO or cost you money to fix. It’s important that your website works across browsers.

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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

In any case, you need to see past the shiny objects in web design pitches and know how PWA technology will (or won’t) help you achieve your marketing goals. This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. It’s easy to break SEO.

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Why A Small Business Needs A Responsive Website

Duct Tape Marketing

Responsive web design is a key tool, offering many valuable benefits to your online marketing efforts. Faster Web Pages. Countless statistics indicate that internet users’ attention spans are becoming increasingly short, with more distractions than ever pulling your audience away from your site. SEO Ranking.

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The Top 10 Tools for Tracking Your Web Metrics

Up and Running

Thankfully, there are a number of great tools for tracking your web metrics (both free and paid) that can help you get a better understanding of what your users are doing on your site and even how your competitors are faring in their own online efforts. What is web analytics? Google Analytics [free and paid].

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Guide To Develop A Highly Successful Online B2B Marketplace

ReadWriteStart

Many B2B companies are now looking to develop their own online B2B Marketplace with the potential of becoming industry leaders. The internet and technology have taken over businesses and marketing strategies, so it’s logical that any b2b company would want to capitalize on this medium to stay competitive in the market. .

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Starting an E-commerce Site? Five Tips Every College Grad Should Know.

YoungUpstarts

But while today’s college grads are typically digital natives who grew up with the Internet and understand e-commerce as a consumer, many are not familiar with how online stores operate on the backend or with the strategies, infrastructure and protections they’ll need to thrive and grow as e-commerce entrepreneurs.