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How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

Data on interactions can be found in social analytics dashboards and Google Analytics. . Show (don’t tell) your prospective sponsors just how far your reach extends by sending them screenshots of your social analytics for related content. PR Week does this in a Twitter poll. What do they dislike? Thanks and feedback.

Audience 139
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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Remember: Engagement is not a metric, its an excuse. ]. See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency.

Campaign 128
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The Stealth Mode: Trada’s Position on Staying Stealth

trada.com

Skip to content Tina MVC for WordPress « Finding The Need for International Pay-Per-Click Campaigns Lijit: A Fun Tool in Your PPC Arsenal » The Stealth Mode: Trada’s Position on Staying Stealth Debate: Stay Stealth? One of my favorite startup debates is about stealth mode. Every new thing you take on requires time and effort.

Stealth 40
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Web Analytics: An Hour A Day

Occam's Razor

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Customer journey maps should include a combination of content marketing, paid advertising, customer service, PR, and email at every touchpoint. total revenue / total spend).

Email 136
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The Market Motive Master Certification Manifesto: Web Analytics

Occam's Razor

There are seven courses in all: SEO, PPC, Social Media, Web Analytics, Conversion Optimization, Marketing Fundamentals and Online PR. At the start of each quarter I send a letter to the students enrolled in the web analytics certification course. Not your ability to pull a metric or a report out of your bff tool.

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Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

Occam's Razor

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: Consulting.

Analytics 140