ConversionXL

MAY 27, 2022

Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. DGMs see that demand is maintained throughout the sales cycle. 70% of buyers are already clued up on a product before they talk to sales, if they talk to sales at all. Analytics platforms.

Demand 95

Demand Management B2B Campaign 95

Mucker Lab

FEBRUARY 1, 2014

Take Google Adwords for example – after 15 years of being the only scaled source for quality traffic on the internet, less than 20% of its new customer revenues are from “self-service” – major brands and e-commerce/lead gen companies either uses agencies or have Google manage the campaigns for them. Sales Cycle.

Sales Cycle 102

Sales Cycle B2B Sales Web 102

Mucker Lab

FEBRUARY 3, 2014

Take Google Adwords for example – after 15 years of being the only scaled source for quality traffic on the internet, less than 20% of its new customer revenues are from “self-service” – major brands and e-commerce/lead gen companies either uses agencies or have Google manage the campaigns for them. Sales Cycle.

Sales Cycle 87

Sales Cycle B2B Sales Web 87

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list!

Software Review 48

Software Review North America Europe Metrics 48