Startup Professionals Musings
DECEMBER 30, 2020
That first burst of customers via word-of-mouth or a viral video won’t sustain your growth. Start with a range of platforms, including social media, advertising, and a great website. Most investors I know have heard many passionate entrepreneurs chanting “ If we build it, they will come ” in lieu of a credible marketing plan.
The Startup Magazine
JULY 20, 2021
With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. It also has a considerable online presence on key social media platforms. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people. Humble Beginnings.
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Startup Professionals Musings
AUGUST 25, 2023
The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Based on my own experience as a mentor and angel investor, I find that as many as ninety percent of startups fail in the first five years, despite their best efforts.
Startup Professionals Musings
MARCH 16, 2016
Super-angel investors (micro-VCs). These terms refer to a class of professional investors who invest their own money, like angels, but have the larger resources and scope of venture capitalists with other people’s money. These alternatives are used in lieu of traditional media such as radio, newspaper and television.
crowdSPRING Blog
OCTOBER 19, 2012
These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! But once in a while, SNL can still knock it out of the park, as they did with their recent funny look at the complaints from the media about the iPhone 5. Then Act - [link].
The Startup Magazine
JULY 20, 2021
With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. It also has a considerable online presence on key social media platforms. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people. Humble Beginnings.
Startup Professionals Musings
AUGUST 12, 2022
In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. We yearn for things that engage our senses, and give us hope. We need more than facts to convince.
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