ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

FEBRUARY 20, 2012

Competition (who comes up first consistently, ppc and organic). No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Will I analyze Search first or Campaigns? Something absolutely important missing from the site's information architecture. ~ I make a note of: 1.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JANUARY 20, 2010

The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Make sure your site architecture is well thought out. Ok All that is the same, no matter if you are a b2b, b2c, b2a (business to aliens, yes they do exist!). Use it to time your campaigns. "When Directories.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

SEPTEMBER 10, 2012

The data you need to know depends on the product and whether you have a B2B or B2C business. If your organic traffic is low, you can run a PPC campaign on Adwords or LinkedIn (or wherever is a good way to reach your target audience) to get enough people on the site for statistical confidence. Relevancy leads to sales.

Audience 122

Audience Analytics B2B eCommerce 122

ConversionXL

APRIL 12, 2017

Information architecture is how we arrange the parts to be understandable as a whole. E.g. Message match / headline match from PPC ad to landing page. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. 62% of designers receive no customer data at the start of the campaign.

San Antonio 86

San Antonio Metrics B2B Analytics 86