ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

JANUARY 20, 2010

The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Make sure your site architecture is well thought out. Ok All that is the same, no matter if you are a b2b, b2c, b2a (business to aliens, yes they do exist!). Make sure your site is crawlable by the search robot.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

SEPTEMBER 10, 2012

The data you need to know depends on the product and whether you have a B2B or B2C business. If your organic traffic is low, you can run a PPC campaign on Adwords or LinkedIn (or wherever is a good way to reach your target audience) to get enough people on the site for statistical confidence. Learn qualitatively, test quantitatively.

Audience 122

Audience Analytics B2B eCommerce 122

Occam's Razor

FEBRUARY 20, 2012

Competition (who comes up first consistently, ppc and organic). No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Something absolutely important missing from the site's information architecture. ~ I make a note of: 1. Organic search rankings (rank, page titles, snippets).

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

APRIL 12, 2017

Information architecture is how we arrange the parts to be understandable as a whole. E.g. Message match / headline match from PPC ad to landing page. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Everyone should be telling the same story. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86