YoungUpstarts

AUGUST 17, 2014

The increased difficulty and added opportunity is ironic and problematic for business-to-business companies as well as B2C (business to consumer) advertisers. In addition, larger corporations require ongoing management of automated tools and need to prove a return on investment to get approval from superiors. Link Architecture.

Architecture 180

Architecture Marketing SEO Cofounder 180

ConversionXL

APRIL 12, 2017

Information architecture is how we arrange the parts to be understandable as a whole. Combine the brand marketing manager and the data analyst. David Nye: How to Manage a Large-Scale Testing Program. Test ideas came from HiPPOs, tests were often broken, development cycle was 6 weeks, only one analyst. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48