ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

SEPTEMBER 10, 2012

The data you need to know depends on the product and whether you have a B2B or B2C business. This GA custom report will show you visits per source along with revenue and visit value data. Use the findings from talking to people, surveys and analytics data to write the copy on your site and decide on the information architecture.

Audience 122

Audience Analytics B2B eCommerce 122

ConversionXL

APRIL 12, 2017

No, the first 2% is more valuable in terms of revenue. Information architecture is how we arrange the parts to be understandable as a whole. E.g. Message match / headline match from PPC ad to landing page. Create a revenue forecast before you even run the experiment. You need to track the right revenue goals.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

JANUARY 20, 2010

So in this context go back to your page report (from step 1 where you applied the organic segment) and look at the $Index [which is: (goal value + e-commerce revenue) / unique views of the page you are analyzing]. The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Directories.

Analytics 90

Analytics Search SEO Metrics 90