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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

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Startup Suicide – Rewriting the Code

Steve Blank

I just had lunch (at my favorite Greek restaurant in Palo Alto forgetting it looked like a VC meetup) with a friend who was technical founder of his company and is now its chairman. He hired an operating exec as the CEO a few years ago. Filed under: Customer Development , Technology , Venture Capital. It Seems Logical.

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

While the last post was titled “ You Know You’re Getting Close to Your Customers When They Offer You a Job “, this post should probably be titled, “You Know You’re Getting Close to Your Customers When You Offer Them a Job.&# These hires were definitely not your standard marketing types.

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

He complemented their elegantly designed minicomputers and made some astute comment about their architecture (now I’m rolling my eyes, their computers were dinosaurs) and asked who were the brilliant designers. The answer depends on your answer to two questions: which step in the Customer Development process are you on?

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Ardent 1: Supercomputers Get Personal

Steve Blank

Supercomputers get Personal Back in Sunnyvale my friend had not only been hired but had convinced the team that we should be building hardware – making a new class of computers not a software application. Unlike Intel chips, MIPS chip architecture also made it possible to plug in a math co-processor. We were going to be guessing.

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Entrepreneurs are Everywhere Show No. 20: Nayeem Hussain and Will Zell

Steve Blank

Funding challenges and other issues founders face in the early days of starting up were the focus of interviews with the latest guests on Entrepreneurs are Everywhere , my radio show on SiriusXM Channel 111 (airing weekly Thursdays at 1 pm Pacific, 4 pm Eastern). Will Zell , co-founder and CEO of Nikola Labs wireless power company.

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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

For example, complex new semiconductor architectures, (i.e. a new type of graphics architecture, or a new communications chip architecture) mean you may not know if the chip performs as well as you thought until you get first silicon. Am I in a company with “invention risk? How would that change my company strategy?

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