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The Dos And Don’ts Of Selling Your Business

Duct Tape Marketing

The government, for example, often defines small business by the number of employees. Let's talk about some of the deal structures you've seen. Uh, architecture firm, marketing agency. I mean, is that considered cash flow or is that considered an expense of the business? So, that's a great question. 09:23): Sure.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

As all good sales VPs will tell you, the compensation plans of the sales team will drive behavior, so it is critically important that you structure the sales and account management plans to align with the key metrics of your business: CMRR, Churn, and Cash flow. This is a guiding architectural principle for best-of-breed SaaS companies.